Viral Mktg and World Wide Rave Video

David Meerman Scott made a promo video of his World Wide Rave book.  Yours truly shows up at about 1:07

Aside from the gratification of finding myself on YouTube, I post this because I’ve been meaning to comment on the fact that another of David’s suggestions is working out well.

David set an example of giving away totally free content in a blog post earlier this year.   He advocates just letting it rip, no registration required.   Contrast this with advice aplenty around internet marketing circles that one has to collect contact info from a giveaway download.  Conversely, so the common wisdom goes, one must offer t to indhe giveaway to induce people to give up their contact info.

I admit to a little trepedation when I posted the first issue of BackTesting Report as a totally free  download.   Now, one month later, I can compare the two tactics:  totally free vs sign-up required.    In January 2009, I offered an excerpt of the same document for anyone who gave me an email address and first name. 

The results are stunning.   Downloads of the totally free document soared 1100% in free Feb vs registration-required Jan.   The thing that really blew me away is that roughly the same percentage of site visitors added their contact info to the mailing list.  This is despite the fact that there is no longer a “bribe”, simply an offer to keep the list informed as new BackTesting Reports become available.

Clearly, a free download gives the material greater circulation and people will still sign up for a mailing list if they want news on a topic that interests them.

Thanks David!

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Free Marketing E-Book

Here’s a free e-book on marketing that I found very interesting and inspiring.   David Meerman Scott is really walking the talk of the World Wide Rave by giving this ebook excerpt away totally free, and making it easy to forward as I am doing now.    This gives me a blueprint for making my BackTesting Report more accessible. 

Quoting from the author’s blog: ”

Lose_control_ebook

Please download my new ebook Lose Control of your Marketing! Why marketing ROI measures lead to failure.

(Please note: This link brings you directly to the PDF ebook with no registration required and no landing page. It is a 1.2MB document, so please be patient.)

Do you market like the Grateful Dead? Or like Led Zeppelin?
(Find out in the ebook).”

World Wide Rave in Palo Alto, CA

The New Rules of Marketing suggests using one’s middle name to stake a unique space on the web.  I took note and now googling Jackie Ann Patterson brings me to the top of the list. I’m pretty happy about that.  So when New Rules author David Meerman Scott posted a request for photos with the poster for his upcoming book, I was happy to take my new camera out for a spin.  I took a walk down University Ave in Palo Alto, stopping at a few cool places along the way.

The Apple Store is not unique to Palo Alto, but its always busy especially during back-to-school season at nearby Stanford University.   I have no idea who was in the blue coat reading the newspapers but he stayed oblivious the whole time I snapped pics. 

Red Mango is a relatively new kid on the block.  Their tart pom yogurt is my favorite, although I haven’t had a chance to sample their competitor in Korean fro yo, Pinkberry.  

The next stop was beautifully restored Stanford theater which was running a Bogey double feature.

facebook headquarters sits back from the street down by the train station.   The lobby guards were very accommodating as I got a quick shot to update my facebook profile.  

I’m looking forward to reading World Wide Rave and learning more about using the web and social media.