Free Marketing E-Book

Here’s a free e-book on marketing that I found very interesting and inspiring.   David Meerman Scott is really walking the talk of the World Wide Rave by giving this ebook excerpt away totally free, and making it easy to forward as I am doing now.    This gives me a blueprint for making my BackTesting Report more accessible. 

Quoting from the author’s blog: ”


Please download my new ebook Lose Control of your Marketing! Why marketing ROI measures lead to failure.

(Please note: This link brings you directly to the PDF ebook with no registration required and no landing page. It is a 1.2MB document, so please be patient.)

Do you market like the Grateful Dead? Or like Led Zeppelin?
(Find out in the ebook).”

Coke Rewards vs Ipsos

Join the Ipsos Survey Panel

You can have my Coke Rewards points.  I recently heard of a bunch of complaints about the Coke Rewards program.  I want to tell people about a better offer from Ipsos.   In case you don’t know, Coke offers Rewards of gifts and prizes as a loyalty program for buying their products.  Ipsos offers Rewards of gifts and prizes in return for taking surveys.  Here’s why I think the Ipsos offer is better:

  1. My Coke Rewards make you buy products. Ipsos doesn’t cost anything and you are sometimes given the product for review.
  2. My Coke Rewards involves mostly sugary or artifically products. Ipsos surveys don’t have sugar.
  3. My Coke Rewards is mindless, Ipsos engages your brain at least a little.
  4. The My Coke Rewards program is ending soon, but Ipsos continues indefinitely.
  5. Ipsos has an affiliates program so I get a small payment when people sign up through my links.    

To be fair, both seem slower ways to actually get products than just buying products from your wages.  Ipsos possibly takes more time to do surveys than My Coke Rewards.  On the upside, anyone can sign up and earn rewards without spending any money.

I’d rather do the Ipsos survey program over My Coke Rewards.   I’ll give my Coke Reward points (from a 12-pack of Fanta) to the first person who comments on this article. 

Join the Ipsos Survey Panel

What’s With All The Ads

You may have noticed – and I hope you did – that these blog pages carry advertising.   I’m fascinated with affiliate marketing programs and decided to experiment with a few select companies I know and use myself.  

To date, in each post where I’ve put a link to an advertiser, I have included a disclosure that says I’ll get commission on the sale.  Now that I think about it, it’s not such big a deal that they need to get called out in every post.  So I’m going to discontinue that, explain here how it works, and let this post be my blanket disclosure.  
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Web Site Building Software

Here is a high level survey of software platforms to build web sites, ranging from high price professional tools to their free open source counterparts.  This is not meant to be a comprehensive report — its a rundown of my recent experiences.  Continue reading