The New Rules of Marketing suggests using one’s middle name to stake a unique space on the web.  I took note and now googling Jackie Ann Patterson brings me to the top of the list. I’m pretty happy about that.  So when New Rules author David Meerman Scott posted a request for photos with the poster for his upcoming book, I was happy to take my new camera out for a spin.  I took a walk down University Ave in Palo Alto, stopping at a few cool places along the way.

The Apple Store is not unique to Palo Alto, but its always busy especially during back-to-school season at nearby Stanford University.   I have no idea who was in the blue coat reading the newspapers but he stayed oblivious the whole time I snapped pics. 

Red Mango is a relatively new kid on the block.  Their tart pom yogurt is my favorite, although I haven’t had a chance to sample their competitor in Korean fro yo, Pinkberry.  

The next stop was beautifully restored Stanford theater which was running a Bogey double feature.

facebook headquarters sits back from the street down by the train station.   The lobby guards were very accommodating as I got a quick shot to update my facebook profile.  

I’m looking forward to reading World Wide Rave and learning more about using the web and social media.